Challenge

Excelerate Fitness initially believed its core audience was 35-year-old men. Data and market response revealed the true ICP was women ages 35–45. This misalignment limited growth and required a rapid strategic pivot to reposition the brand–without slowing momentum or disrupting an already-operational business.

Solution

VOLT Creative executed an eight-week rapid repositioning sprint–redefining the brand, rebuilding the content catalog, launching targeted paid campaigns, and implementing new marketing funnels. The result was a clear, women-first positioning that accelerated audience connection, improved conversion, and drove rapid revenue growth.